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Burberry-Tom-Ford

Theres been a long withstanding structure in the fashion and runway industry. We see collections presented by our favorite designers months before we are ever able to purchase them. The looks hit the runway and they become instant sensations, yet we aren’t able to get our hands on the pieces for upwards of six months. And while this has it’s obvious advantages from a production standpoint, it is less than customer-friendly in a world where shoppers expect instant satisfaction. In addition, this sales platform allows for the business models of fast-fashion retailers like Zara and HM to exist, providing them the necessary lead time to copy the deigns at a lower price point and have their version in stores well before the real thing is available.

This week however, major announcements came from the fashion houses of Burberry and Tom Ford that their September collections would be structured completely differently: see-now-buy-immediately. We imagine these are the first in what will be a slew of designers following a similar suit. Read all about this at Vogue.com.

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