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Power dressing is the idea that when we wear clothing we feel great in, our confidence is lifted, which helps us feel like a more empowered version of ourselves. Furthermore, when we dress the part and look like our most professional, put-together and capable selves, other people relate to us on a higher level.

The question is not whether we care about fashion, but what we’re communicating consciously and unconsciously through our fashion choices; both to ourselves and everyone we interact with.

Power looks different from one person to the next, from one industry to the next, and from one circumstance to the next. What makes a personal feel like their most powerful self has very little to do with aesthetics or brands, and everything to do with wearing items that enable us to feel ready to take on challenges and be seen.

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